About Us

Gray Horse Custom Apparel & Marketing’s mission is to help you build your brand from your online to presence to the show ring and barn.


Gray Horse Custom Apparel & Marketing is a division of Words You Want, a content marketing company. We started helping clients build their online presence 13 years ago and then expanded into custom apparel and design. Our goal is to help you build a cohesive brand that your clients and customers will recognize from your website and social media to your presence at horse shows, clinics and other events.  

Gray Horse Custom Apparel & Marketing is a family owned business, started by Troy & Valerie Mellema. Located in East Texas, Valerie has an equine business degree.

Valerie has over 20 years of experience in the horse industry having written and worked for a wide variety of equine clients and professionals around the world. 

Driven By A Passion

Horses have always been our passion and it is our goal to combine our equine expertise with our marketing expertise. We are also passionate about retired racehorses and promoting the Thoroughbred as a sporthorse with multiple career options after racing. You’ll find that we have a full line of OTTB apparel as well, much of which can be personalized with your logo or brand.

Sourced for Quality and Comfort

We sell only the brands that we have used and trust ourselves. This helps to ensure that we are passing on a quality product to our customers and clients. 

Our Team

Valerie Mellema

Zodiac Satin Slip Dress


1235 Divi Theme St.
San Francisco, CA 92335


(333) 394-2342


M – F : 8am–5pm

Sat : 11am–6pm

Sun : Closed